Brand Intern | Royal Enfield
Bike Installation
( RE x The Great Frog Bike)
Client /
Royal Enfield
Role /
Assistant set designer
Year /
26th June 2025 - 7th August 2025
Unveiled the custom Royal Enfield Super Meteor 650 prototype with The Great Frog at Bike Shed Moto Co., Shoreditch (June 2025). A hell‑inspired red environment featured 32 kgs of sculpted lava stone, faux meteors, a projected RE x TGF backdrop, and red‑amber lighting, with the prototype bike as the hero centrepiece — merging Royal Enfield’s heritage with The Great Frog’s gothic design legacy.
My Role
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Supported set designer Ylan Lucas with spatial planning and layout execution
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Painted faux meteors and sprayed lava stones with black acrylic for a gory, realistic finish
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Curated and installed framed visuals from the RE x TGF ad shoot, managing sourcing, printing, and logistics
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Staged the Royal Enfield Super Meteor 650 prototype as the centerpiece to align with The Great Frog’s gothic aesthetic
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Captured behind ‑ the ‑ scenes content and live installation footage for PR and social media use
Project Insights
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RE x TGF ad campaign generated significant buzz, driving visitors to see the installation after its May 2025 Bike Shed Show reveal
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Positioned Royal Enfield as culturally daring, redefining its brand identity beyond traditional motorcycle showcases
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Enhanced audience engagement through customized details, red‑amber lighting, and immersive set design
Key Takeaways
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Proved the impact of small spatial and textural design choices in shaping immersive experiences
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Reinforced Royal Enfield’s ability to merge heritage with bold cultural storytelling
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Extended engagement through merchandise sales, creating lasting brand resonance
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Drove traffic to The Great Frog’s website, converting audience curiosity into product interest
