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Royal Enfield x Alpinestars x Deathspray
Brand Intern | Royal Enfield UK
Bike Installation
Client /
Royal Enfield UK
Role /
Assitant Set Designer
Year /
17th April 2025 - 18th June 2025
Immersive installation previewing Royal Enfield’s 850cc Adventure Bike prototype, created with Deathspray and Alpinestars. Designed as a teaser ahead of Bike Shed Show 2025 (May 23–25), it brought the cinematic world of the official ad film (watch here) into a physical space.
A cinematic desert-inspired environment featuring 1 tonne of sculpted sand with wireframe rocks and cacti props, a projected desert backdrop filmed on location, fog and amber lighting to heighten atmosphere, and the prototype bike staged as the centerpiece.
Royal Enfield X Death Spray Custom | Giant Rock Rally. The Desert Has No Mercy!
My Role
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Assisted set designer Ylan Lucas with layout execution
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Sculpted sand terrain & staged faux desert props
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Curated & installed framed visuals from the ad shoot
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Coordinated apparel & product display (Deathspray helmet, Alpinestars suit)
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Integrated official installation video showcasing environment & visitor interactions
Project Insights
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Built buzz ahead of Bike Shed Show 2025
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Positioned Royal Enfield as culturally daring & creatively ambitious
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Elevated engagement with custom details & immersive desert design
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Highlighted cross-industry collaboration with Deathspray & Alpinestars
Key Takeaways
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Learned how small spatial choices define immersive design
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Drew consistent crowds pre-show, boosting visibility
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Strengthened brand-audience connection through creative storytelling
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