Videography by Richard Stow
Brand Intern | Royal Enfield UK
Royal Enfield X Yeule
Client /
Yeule
Role /
Internal PR and Production support
Year /
2nd July 2025
Live Brand Activation | O2 Kentish Town, London | July 2, 2025
A spontaneous cultural moment where Yeule requested Royal Enfield’s limited-edition The Great Frog bike to be part of her stage setup. The concept centered around authenticity — placing the bike as a bold symbol of rebellion, expression, and crossover between music and machinery.
Yeule, the project of Singaporean artist Nat Ćmiel, blends ambient, glitch, and post-pop into ethereal soundscapes. Since 2012, their music has redefined experimental pop with dreamlike depth and emotional intimacy.
📸 Photography by Ronan Park
© All rights reserved to the photographer.
Production Insights
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Backstage Filming – Covered setup and reveal with Insta360
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Stage Logistics – Managed placement and curtain cues
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Photography – Curated hero shots with photographer
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Content – Shortlisted visuals for brand use
My Role
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Stage Support – Coordinated production and soundcheck
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PR Shots – Assisted photographer with key frames
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Editing – Assisted in Refining content for PR & social media
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Runner – Handled on-the-spot tasks for RE staff
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Archiving – Captured 25+ Polaroids and digital shots
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Social Media – Shot & edited TikTok/IG Reel (personal + internal PR raw content)
Project Outcomes
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Collaboration – No-budget, high-value partnership
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PR Assets – Content reused across RE channels
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Audience – Engaged 500+ fans at sold-out show
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Reach – Yeule’s post: 11.3K+ likes, 90 comments
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Personal Reel – 1.6K views behind-the-scenes
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Brand – Positioned RE x TGF bike as cultural rebellion
Key Takeaways
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Production Insight – Hands-on stage management and execution
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Workflow Mastery – Managed soundchecks, cues, and transitions
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Content Strategy – Curated visuals under creative and time pressure
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Cross-Functional Skills – Strengthened brand, artist, and tech collaboration